Case Studies

Guy Brilando & Cili by Design :
Go-to-Market Strategy for a New MLM Business

Client:

Guy Brilando Stakeholder of Cili by Design

Consultant:

Shasta N. Broadus, Business Consultant

Industry:

Multi-Level Marketing (MLM) – Cannabinoid Education

Timeline:

90 Days

Background

Guy Brilando, one of the stakeholders of Cili by Design, was launching a new MLM business focused on educating individuals about cannabinoids and their benefits. He sought the expertise of Shasta N. Broadus, a business consultant known for helping businesses create and execute effective go-to-market strategies. Guy needed assistance in generating awareness about his new venture and building his team quickly, with the goal of bringing in more recruits, sales, and momentum to the network.

With only 90 days to get everything in place, Vaddess enlisted the help of Shasta N. Broadus, a business consultant known for helping entrepreneurs bring their visions to life. Together, they needed to build a business model, set up a website, organize an event, and kickstart her business while ensuring sustainability for the future.

Objectives

Develop a Go-to-Market Strategy:

Create a strategic plan to introduce Cili by Design to the market and ensure maximum impact within 90 days.

Orchestrate a High-Impact Event:

Organize and host a launch event that would increase awareness, attract attendees, and inspire potential recruits to join the team.

Recruitment & Team Building:

Encourage attendees to join the business, build out the team, and bring in qualified recruits to scale the MLM opportunity.

Strategy & Execution

01

Market Research & Positioning:
  • Shasta began by analyzing Cili by Design’s target audience: individuals interested in wellness, health, and the emerging cannabinoid market. She conducted market research to identify the most effective ways to reach potential recruits and educate them on the benefits of cannabinoids.
  • Shasta helped Guy refine his brand messaging to align with the growing wellness trend and the increasing interest in cannabinoid education.

02

Event Planning & Execution:
  • Location Selection:
    The event was hosted at the Double Tree Hotel, a venue chosen for its accessibility, professionalism, and space to host up to 50 attendees. Shasta worked with Guy to secure the venue and negotiate terms for a seamless event experience.
  • Promotion & Invitations:
    Shasta utilized her network and her knowledge of event marketing to develop an event promotion strategy. Invitations were sent to individuals who were potential recruits, health and wellness enthusiasts, and business professionals in the local community.
  • Event Agenda:
    The event featured educational sessions about cannabinoids, as well as an overview of the MLM structure of Cili by Design. Shasta guided Guy in curating an event agenda that was both informative and engaging. The event highlighted cannabinoid benefits, business opportunities, and the MLM structure to entice attendees to consider joining.

03

Recruitment & Follow-Up Strategy:
  • Networking & Relationship Building:
    Shasta emphasized the importance of building relationships at the event. She coached Guy on networking strategies, ensuring that attendees were engaged and informed throughout the event.
  • Follow-Up System:
    After the event, Shasta implemented a follow-up system to continue the engagement with attendees. This included personalized thank-you emails, one-on-one meetings, and continued education on the business and cannabinoid benefits.

Results

01

Successful Event Execution:

The event at Double Tree Hotel was a success, attracting over 30 attendees in a short time frame. The event was structured to provide both education and an opportunity for networking, leading to a highly engaged audience.

02

Increased Awareness & Engagement:

The attendees walked away with a clear understanding of the benefits of cannabinoids and the potential business opportunity offered by Cili by Design. Shasta’s emphasis on relationship-building led to strong connections among the attendees, and the event sparked significant interest in the MLM structure.

03

Recruitment of Prominent Team Member:

One of the most impactful results of the event was the recruitment of a prominent attendee, a professional who had previously worked in a different industry. After learning about the business opportunity, the individual decided to quit her job and join Guy’s team. She played an instrumental role in helping Guy build out his team and further establish Cili by Design within the market.

04

Team Growth & Scalability:

Following the event, Guy’s team grew significantly, and he was able to recruit several more team members who were motivated by the success and education shared at the event. The event not only provided awareness but also inspired people to join the business opportunity and leverage it for financial independence.

Shasta’s support and expertise in business development laid the foundation for scaling Cili by Design, and Guy continued to use the networking and strategies implemented to recruit new members and build a sustainable MLM business.

Key Takeaways:

01

Effective Event Planning & Execution:

Hosting an event at the right venue with an engaging agenda can create strong connections and inspire people to take action.

02

Educational Content as a Catalyst for Engagement:

Educating the audience about the value of cannabinoids and the MLM opportunity created a high level of interest in the business, especially when paired with a compelling value proposition.

03

Building Relationships is Key:

 The personal connections made at the event led to a prominent recruit who became a vital member of the team. The relationships and trust built during the event played a key role in the recruitment and scaling process.

04

Scalable Recruitment Strategy:

The event served as a launchpad for recruitment, proving the importance of targeted networking and follow-up strategies that led to sustained team growth and future success.

Conclusion:

Working with Shasta N. Broadus provided Guy Brilando with the strategic support, expertise, and event management skills necessary to successfully launch Cili by Design. The go-to-market strategy and the event execution directly contributed to the recruitment of key team members, including a prominent individual who played a critical role in helping scale the business. This case study highlights how strategic consulting, when executed effectively, can drive both awareness and recruitment, setting the stage for long-term business growth in the competitive MLM space.