Case Studies

Vaddess : Empowering Women Through High Tea Parties

Client:

Vaddess, Founder of Women Empowerment High Tea Parties

Consultant:

Shasta N. Broadus, Business Consultant

Industry:

Event Planning & Women Empowerment

Timeline:

90 Days

Background

Vaddess, a passionate entrepreneur, had an inspiring vision to create High Tea Parties that would bring women together to empower, connect, and uplift each other. She wanted to combine the elegance of a traditional high tea with meaningful conversations, personal growth, and community building. However, she needed help structuring the business, creating a sustainable model, building an online presence, and hosting her very first event.

With only 90 days to get everything in place, Vaddess enlisted the help of Shasta N. Broadus, a business consultant known for helping entrepreneurs bring their visions to life. Together, they needed to build a business model, set up a website, organize an event, and kickstart her business while ensuring sustainability for the future.

Objectives

Create a Sustainable Business Model :

Develop a scalable model for the High Tea Parties that aligns with women empowerment and provides long-term profitability.

Build an Online Presence :

Establish a professional website that promotes the business, attracts clients, and provides event details.

Host the First Event :

Organize and execute the first High Tea Party event with 50 attendees and 4 speakers that aligns with the brand’s mission of empowering women.

Position for Growth :

Ensure that the event and initial operations create a foundation for scaling and sustainable growth.

Strategy & Execution

To address these challenges, Shasta N. Broadus worked closely with Kyanti Palmer to implement a tailored strategy for Keys Community. The primary focus was on improving internal processes, fostering leadership growth for Kyanti, and ensuring the organization could scale its operations sustainably. Key actions included:

01

Business Model Development :
  • Target Audience Identification:
    Shasta helped Vaddess define the target market—women interested in personal growth, networking, and community-building.
  • Revenue Streams:
    Together, they identified key revenue streams, including ticket sales for the events, partnerships with local businesses for sponsorships, and premium packages for exclusive tea party experiences.
  • Value Proposition:
    Shasta helped Vaddess articulate a clear value proposition for the High Tea Parties: A chance for women to connect, learn from powerful speakers, and be part of a community that encourages growth, networking, and empowerment.
  • Scalability:
    The business model was designed to be scalable by leveraging the event format in different locations, offering exclusive memberships, and creating partnerships with women’s organizations, influencers, and brands in the empowerment space.

02

Website Development :
  • Professional Website Design:
    Shasta worked with Vaddess to create a professional, user-friendly website that highlighted the mission of the High Tea Parties, upcoming events, and featured speakers.
  • Online Registration System:
    The website was designed with an easy-to-navigate event registration system for attendees to sign up and purchase tickets.
  • Content Creation:
    Shasta helped create content for the site, including a blog, event highlights, and details about upcoming speakers. The website also integrated social media links to foster community engagement and brand awareness.
  • SEO Optimization:
    To ensure maximum visibility, the website was optimized for search engines, making it easier for women seeking empowerment events to find the High Tea Party.

03

Professional Interview & Branding:
  • Brand Positioning:
    Shasta worked with Vaddess to establish a strong personal brand. This included creating a professional bio and crafting an interview script to help position her as an expert in women’s empowerment.
  • Media Engagement:
    Shasta coordinated a professional interview where Vaddess discussed her mission, the purpose behind the High Tea Parties, and what attendees could expect. This interview was used to promote the event, raise awareness, and drive interest.
  • Public Relations Strategy:
    The interview was shared on various platforms and targeted local media outlets, blogs, and social media groups to build buzz for the upcoming event.

04

Event Planning & Execution:
  • Venue Selection:
    The AC Hotel was selected for its elegant and intimate setting that reflected the tone and atmosphere of the High Tea Parties. Shasta assisted with the negotiations and ensured the venue met all event requirements.
  • Event Agenda & Speakers:
    The event featured four inspirational speakers who were carefully selected based on their relevance to the women’s empowerment theme. These speakers delivered powerful talks on topics like personal growth, overcoming obstacles, and empowering others.
  • Event Promotion: Shasta helped develop a targeted marketing strategy using both online channels (social media, email marketing, etc.) and offline methods (flyers, local partnerships) to drive attendance.
  • Event Execution:
    On the day of the event, Shasta provided event management support, overseeing the smooth operation of the event from registration to the closing session.

Results

01

Successful Event Launch:

The first High Tea Party event hosted at the AC Hotel was a huge success, attracting 50 attendees—a great turnout for the inaugural event. The event was filled with engaging discussions, tea tastings, and meaningful interactions, all contributing to the theme of women’s empowerment.

02

Four Inspiring Speakers:

The event featured four speakers who offered value and insight into women’s empowerment. These speakers were able to engage with the audience, providing inspiration and practical advice, helping attendees feel connected to the event’s mission.

03

Strong Brand Awareness:

The professional interview and website created significant brand exposure, both before and after the event. The media coverage, social media campaigns, and word-of-mouth marketing helped position Vaddess and her High Tea Party business as a trusted brand in the women’s empowerment space.

04

Initial Customer Base Established:

The event helped Vaddess build an initial customer base of women who were excited about the mission and eager to attend future events. Attendees expressed interest in upcoming events and networking opportunities, signaling that there was strong demand for this type of community-building experience.

05

Sustainable Business Model:

With the business model in place, Vaddess was able to leverage the event format to scale and grow her business. The model focused on repeat events, attracting new attendees, and creating sustainable revenue through ticket sales, premium experiences, and local partnerships.

Key Takeaways:

01

Effective Event Planning & Execution Drives Initial Success:

Organizing and executing a well-executed event, complete with educational content and a vibrant community, can set the foundation for future growth.

02

Professional Branding & Digital Presence Is Crucial:

Establishing a strong online presence and professional brand from the start helped Vaddess gain credibility, attract attention, and build trust with potential clients.

03

Targeted Marketing Drives Attendance:

With a well-designed marketing strategy, both online and offline, it’s possible to create buzz around an event and drive significant attendance for the first event, even within a short timeframe.

04

Community Building Leads to Long-Term Growth:

The focus on women’s empowerment and networking created a strong foundation for repeat events and a growing community of engaged attendees.

05

Scalable Model:

The business model designed for High Tea Parties is scalable, with future opportunities to expand into multiple locations, collaborate with other empowerment groups, and grow the brand further.

Conclusion:

In 90 days, Shasta N. Broadus successfully helped Vaddess transform her vision for empowering women through High Tea Parties into a sustainable business. The first event at the AC Hotel was a resounding success, attracting a diverse group of women who were eager to connect, learn, and grow. With the business model, website, and event structure in place, Vaddess is positioned for long-term success and can continue to scale her business, empowering women across the country.